Summary:
In June 2025, iMPACT Agency transitioned to a four-day work week to prevent burnout, boost creativity, improve work/life balance, and lead in productivity. This move is backed by scientific research and inspired by pioneering companies worldwide[1][2][3].
What Is a 4-Day Work Week?
A four-day work week typically means employees work four days instead of five, often with no reduction in pay or productivity expectations. Some companies reduce total weekly hours (e.g., 32 hours), while others compress 40 hours into four days[2][4].
The Science: Why a 4-Day Work Week Works
Reduced Burnout and Better Health
Studies show that a four-day work week leads to significant reductions in employee burnout, stress, and fatigue. In global trials, 70% of workers reported less burnout, 40% saw improved mental health, and 37% experienced better physical health[5][3][4].
Increased Productivity and Revenue
Contrary to old assumptions, productivity often rises with fewer days. Microsoft Japan saw a 40% productivity boost, while UK pilot programs reported a 22% increase in productivity and up to 8% revenue growth[6][3][4].
Improved Work/Life Balance
Employees use their extra day for personal errands, hobbies, and family, leading to higher satisfaction and better work-life balance. Reduced commuting also benefits well-being and the environment[5][4].
Hundreds of companies across the US, UK, and beyond have now made the switch, including over 200 UK firms and 60 North American companies in recent pilot programs[1][2][5].
Why iMPACT Made the Switch
At iMPACT, we believe the future of work is about outcomes, not hours. Our four-day work week is designed to:
- Prevent Burnout: Employees are less stressed and more energized, leading to better work and lower turnover[5][3].
- Increase Creativity: More rest and time for personal pursuits fuel creative thinking and innovation[4].
- Improve Work/Life Balance: Our team enjoys more time for family, hobbies, and self-care, which translates to higher satisfaction and engagement[4].
- Lead on Productivity: The data shows that a shorter week helps us deliver top results for our clients[6][3].
Lessons from the Pioneers
- Focus on Results: Clear performance metrics and streamlined workflows are key to success[3].
- Rethink Meetings: Cutting unnecessary meetings frees up time for deep work and collaboration[3].
- Support All Roles: Different roles may need tailored support to thrive in a shorter week, especially in creative and client-facing industries[3].
Frequently Asked Questions (FAQ)
Does a 4-day work week reduce productivity?
No. Most companies report steady or improved productivity, with some seeing up to a 40% boost[6][3][4].
Is there a pay cut?
In most successful models, employees receive 100% pay for 80% of the hours, maintaining full compensation[2][3].
What are the main benefits?
Reduced burnout, improved mental and physical health, higher job satisfaction, and better talent retention[5][3][4].
The Bottom Line
The four-day work week is no longer a radical experiment—it’s a proven strategy for healthier, happier, and more productive teams. At iMPACT, we’re proud to join the ranks of forward-thinking companies leading this workplace revolution[1][2][3].
Ready to Future-Proof Your Brand’s Marketing?
Curious how a four-day work week could transform your business?
Explore more at The Impact Agency Blog.
Sources
[1] 40 Remote Companies With 4 Day Work Week Jobs - FlexJobs
https://www.flexjobs.com/blog/post/remote-flexible-companies-with-4-day-workweek
[2] List of top 10 companies with 4-day workweeks - Preply
https://preply.com/en/blog/b2b-companies-with-4-day-work-week/
[3] The Surprising Viability of the Four-Day Workweek
https://sloanreview.mit.edu/article/the-surprising-viability-of-the-four-day-workweek/
[4] 55+ Interesting 4-day Work Week Statistics & Facts (2025)
https://passivesecrets.com/4-day-work-week-statistics/
[5] A four-day work week? - Boston College
https://www.bc.edu/bc-web/bcnews/nation-world-society/sociology/-study-pilots-four-day-work-week.html
[6] 47 Four Day Workweek Statistics You Should Know About
https://4dayweek.io/blog/statistics
[7] The Ultimate Guide to SEO for Bloggers [2025] - AIOSEO
https://aioseo.com/seo-for-bloggers/
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[10] How To Write Engaging LinkedIn Articles In 2025: Tips & Examples
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[11] LinkedIn Marketing Guide 2025: Tips, Strategies & Best Practices
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[12] 17 SEO mistakes to avoid in 2025 - Productive Blogging
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[13] Mastering LinkedIn Articles and Posts in 2025: Are You Using Them ...
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https://www.linkedin.com/pulse/what-content-works-best-linkedin-2025-michelle-j-raymond-yjidc
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https://www.sendible.com/insights/linkedin-profile-best-practices
[16] The Complete Guide to Optimizing Your LinkedIn Profile for 2025
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[17] 4 Day Week Companies |
4dayweek.io
https://4dayweek.io/companies
[18] Which Companies Have Embraced the 4-Day Work Week?
http://hrdailyadvisor.com/2025/02/27/which-companies-have-embraced-the-4-day-work-week/
[19] Top Companies With 4 Day Work Weeks (76) - Built In
https://builtin.com/companies/perks/4-day-work-week
[20] 4 Day Work Week USA (2025) -
4DayWeek.io
https://4dayweek.io/country/usa
