About your marketers

Full-Stack Marketing for Property Managers & Small Businesses

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How it all started...

2014

Britt started working in both Property Management and Digital Marketing.

2020

The COVID-19 pandemic pushed digital marketing to the forefront.

2024

Britt saw the need for industry-focused marketing, and iMPACT was founded.

Today

We are privileged to serve clients in 100 (+ counting) different industries across the United States.

Stop managing separate marketing parts. Start building an interconnected system that compounds performance.

Most digital agencies focus on optimizing individual channels—ads, SEO, or social media—as if they exist in a vacuum. At iMPACT, we view your marketing differently. Inspired by NASA’s principles of system value, we believe your performance compounds only when every part of your buyer journey is interconnected on purpose. We call this the Ecosystem Effect.

Our Philosophy

We aren’t just a vendor; we are your strategic partners. Our goal is to move you away from high-pressure sales and towards clarity. By mapping your complete journey from the first click to the final conversion, we identify where leads are leaking and exactly what needs fixing first.

Meet the original iMPACT crew

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Britt

Owner & Chief Marketing Officer
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Jason

Owner & Chief Strategy Officer
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Claudia

Director of Brand Development
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Tally

Director of Paid Media
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Dee-Anna

Operations Manager

Our trusty sales team

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Amanda

Director of Sales
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Preston

Director of Sales

Our Multi-Dimensional Approach

Interconnected Ads & SEO

We don't just drive traffic; we ensure your landing pages and tracking are built to capture it.

Strategic Web Development

We build digital assets that serve as the hub of your ecosystem, focusing on user-friendly design that drives business increases.

Systemic Branding

We create a cohesive identity that resonates across every digital touchpoint.

Lifecycle Marketing

We utilize email blasts and newsletters to nurture leads and build long-term value.

Frequently asked questions

  • What does The iMPACT Agency do?

    The iMPACT Agency is a digital marketing partner for growth-focused businesses, with deep experience in property management and small-business marketing. We build connected digital systems designed to turn attention into qualified leads and occupancy.

  • Who do you work with?

    We work with businesses that want a polished brand, a high-performing online presence, and marketing that supports measurable growth.

    Our most common industries are multi-location brands in Northwest Arkansas and property management companies throughout the United States.

  • What is the “Ecosystem Effect”?

    The Ecosystem Effect is our belief that marketing performs best when every piece works together. Rather than treating SEO, AEO, paid ads, websites, tracking, and follow-up as separate services, we align them into one cohesive customer journey.

  • Why does a connected marketing system matter?

    Strong ads cannot overcome a weak landing page, and great website traffic can still be wasted by a broken follow-up process. We identify the friction between channels and build a system where each component supports the next.

  • Do you specialize in property management marketing?

    Yes. We have firsthand experience in the property-management space and understand the operational challenges behind lead generation, leasing, occupancy, and resident communication. We also apply that practical, results-oriented perspective to small businesses across industries.

  • What services does The iMPACT Agency provide?

    Our services include brand development, website design and development, SEO, answer engine optimization (AEO), paid advertising, advanced tracking, conversion-path optimization, and strategic digital asset management.

  • Do you guarantee results?

    No. Results depend on factors such as market conditions, competition, budget, timing, implementation, and your business’s sales or follow-up process. We do guarantee a transparent, strategic partnership focused on improving the systems that support long-term growth.

Where we start: The Digital Asset Review

We believe in proving value before asking for a commitment. That is why we offer a FREE Digital Asset Review. We will map your current buyer journey and give you a clear, no-pressure assessment of what’s working and what’s not.



 

Ready to stop managing tactics and start building a system?