Estheticians Complete Marketing Strategy Guide is your start-to-finish roadmap for marketing your practice without guessing, posting randomly, or wasting money on ads that do not convert.

Inside, you’ll follow a proven 9-phase system that covers everything from niche and positioning to local SEO, content planning, paid ads, email marketing, retention, referrals, and performance tracking.

This guide is intentionally realistic. If you want results, marketing takes consistent time and effort. But if you’re committed to doing it yourself, this is the plan to follow.

You’ll learn how to:

• Clarify your niche and stand out in a saturated market
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• Build a website and Google presence that actually drives bookings
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• Create content that educates, builds trust, and attracts ideal clients
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• Improve local SEO so you show up when people search “facials near me”
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• Run Meta and Google ads with a clear strategy and budget guardrails
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• Set up email marketing that brings clients back consistently
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• Build retention and referral systems that keep your chair full
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• Track performance so you know what’s working and what to fix

Everything in Starter PLUS:

1. 10 professionally designed Canva templates
2. Social media graphics ready to customize
3. Content calendar template
4. Email sequence templates
5. Ad targeting worksheets
6. Budget planning calculator
7. ROI tracking spreadsheet
8. Lifetime access + future updates

Format: Digital PDF download + templates and tools

Instant access: Delivered immediately after purchase

Complete Guide to Digital Marketing for Estheticians